﴿ ثُمَّ أَدْبَرَ وَٱسْتَكْبَرَ ﴾

“and in the end he turns his back [on Our message], and glories in his arrogance,”

Then turned he away) from the Companions of the Prophet (pbuh) and returned to his family (in pride) too proud to accept faith and listen to them.